Why would you want personal branding tips from an over-worked college student? Well, for starters, I just learned these strategies in class so they are fresh in my mind, plus, I am pretty good at staying on brand. (See what I did in the first sentence?) Personal branding is key to having a respectable online presence, especially if you want to become a public figure. Here are 10 things that I think are key to successfully branding yourself:
10. associate yourself with others who will benefit your image
The old saying "you are who your friends are" is so true when it comes to who you surround yourself with. for example, if you follow a bunch of right-wing are conservative pages, chances are you are right-wing and conservative. Who you surround yourself with also impacts the type of people who will visit your online presence.
9. interact with your followers
The beautiful thing about the internet being asynchronous is that engagement with others can be on your own time! This allows you to come up with well articulated responses to people who reach out to you. In addition to this, interacting with others shows you to be real and an active member of social media.
8. post things you would want your mother to see
This is a great rule of thumb for avoiding cancellation. If you are thinking about posting something a bit risky stop and think; "how would my mother feel if she saw this?" If the answer is far from positive, then you should probably steer clear from that post because your boss or the general public might not like it either.
7. post frequently
This shows that you keep up with the times and are an active member of society. It also shows that you don't abandon things you start.
6. post things that are true to you
Being authentic to yourself shows that you are confident in yourself. This gives off a sense of trust and accountability. Anyway, it's easier to be yourself rather than trying to stay true to a false persona.
5. be respectful to others in your online community
I think this should be obvious, but unfortunately, some people think that being rude to others online is justifiable. Treat others the way you want to be treated, and a great personal and professional brand will come to you in return.
4. come up with a theme for you brand
What do you want to be known for? Choose something you are passionate enough about that you wouldn't mind it being attached to your name. If you are passionate about running, center yourself around that and interact within that community. If you are content with being known as a crazy runner, then have at it.
3. stay out of internet drama
The thing about internet drama is that no one listens to the facts and things move extremely fast. That being said, thoughts and opinions can change so the "cancellers" can quickly turn into the "cancelled". In my humble opinion, it is always best to stay out of internet drama because the future is never clear and plot twists can occur at any moment.
2. Confidence is key
People love a confident person, especially when it comes to the professional setting. Just don't get cocky. There is a difference between confident and cocky, so don't forget to stay humble and take criticism with a grain of salt.
1. consistency is everything!
consistency shows that you have yourself together and really know your brand. Consistency is important in everything such as interactions, content, and more. Consistency is key to unlocking the professional side of social media and maintaining your brand.
The internet is your oyster, so go out there and make the most of it by connecting with others and growing from it. Don't forget that consistency is important in all of the rankings above and that being yourself will get you far!
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| Be like this dog I saw on the beach: confident, classy, and professional. |
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